This  was the main message on which we based  the strategy of an information campaign on incontinence on behalf of Johnson & Johnson. The challenge was to break the taboo of both  the people who suffer from incontinence and of families.

Our main purpose was to  inform both individuals suffering from incontinence and health professionals. Additionally, one of our main goals was to inform our target groups  for the new method of treating it.

The goals were achieved successfully as the strategy was based on two main principles who not only educate the public and broke the taboo but also differentiated the method versus  the competition  and made it first in ranking.