Under the message “Hepatitis, the examination can save your life began in 1987 the hepatitis awareness campaign in order to inform and educate the specific and the general public as well as the health professionals about hepatitis and its treatment. The main objective of the campaign was beside the above to create hepatology centers in public hospitals.
TV spots, websites for hepatitis, advertisements, press conference, press relations and a help line were some of the tools used.
The information campaign continues until today with the Greek Society for the Study of Liver.
The results of the campaign are 100% media and public penetration, 100% medical community update and Creation of hepatology centers in almost all public hospitals.