Daily Media Monitoring is done via a dedicated platform which can track press clippings based on keywords. Specifically:

  • We monitor the content from news portals, blogs, social media (e.g Twitter, Facebook, Instagram etc) by tracking one or more keywords related to the topic and/or subject you are interested in.
  • We analyse and indexes (social / web listening), in real time and through machine learning, what is important and popular at any given time, evaluating sources and at the same time analysing emotions, trends, influences and public engagement.
  • We evaluate (relate) the publicity, applying uniform rules, and providing a plethora of analysis, grouping and tracking filters, so we can easily select, target and analyse comprehensively and qualitatively.
  • We track the competition, find influencers, analyse and compare statistics of popularity, impact, reactions and emotions.

Our platform uses machine learning and natural language processing as well as other ingenious techniques, automation algorithms and content analysis models.

It is based on the latest technologies and trends in data mining, data storage and big data analytics.

Machine Learning (ML)

  • Grouping
  • Categorization
  • Action prediction models
  • Status control
  • Recognition of emotions

Natural Language Processing (NLP)

  • Advanced search techniques
  • Verbal phrases and expressions
  • Exclusion and grouping dictionaries
  • Phrase semantics

Automations

  • Of popularity rating
  • Resource status
  • Limit-based updates
  • Content promotion and good system operation